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Spammer's Notebook

Email marketing is the most effective form of online promotional activity. But increasing spam epidemic may not let it reach its potential and could result in its premature death. Let us see what the spammers do and how they are breaking your potential promotional marketing back bone.

What is spamming?

Spamming is an act of sending unsolicited email messages in bulk. Spammers do not ask customers to opt-in and bombard recipients' inboxes with unwanted junk emails. Most of these emails are related to pornography, unwanted promotional matter or email scams.

How do spammers harvest email addresses?

  • Spammers scan UseNet for email address using ready made programs designed to do so.
  • From Mailing list they attempt to get the lists of subscribers.
  • Spammers have programs which spider through web pages, looking for email addresses.
  • From web and paper forms. Spammers can get email addresses from those either because the form becomes available on the World Wide Web, or because the site sells / gives the emails list to others.
  • Use various tricks to extract a surfer's email address from the web browser.

Email addresses posted on various job sites, information sites.

  • Spammers harvest AOL names from user profiles lists.
  • From the email addresses posted on a public accessible site.
  • By guess work and making up of ids.
  • From chat sites.
  • Hacking sites.
  • Hijacking mail servers
  • Buying lists from others.
  • From white and yellow pages
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Harmful effects of spamming

  • Spammers ruin legitimate mailers' names by using those mailers' domains as the sender address in their spam runs.
  • Legitimate emails are ignored in the deluge of unsolicited.
  • U.S. businesses lost about US$4 billion in productivity last year, 2003, because of spam, and those losses could mount without an intervening technology or policy to curb unwanted messages.
  • The growth in spam also imposes significant costs on Internet Service Providers (ISPs), businesses, and other organizations, since they can only handle a finite volume of e-mail without making further investments in their infrastructure.
  • Spam programs flood host mail servers with text, pictures, and other content on various topics and, as a result, congests these servers reducing their efficiency.
  • Spam clearly cost consumers both time as they read and delete the e-mail advertisements and potentially money in the form of higher Internet service fees charged to defray the costs of the spam traffic.

The growing clout of spam emails has resulted in mushrooming of black lists to protect customer's interest. However due to certain reasons, it may also result in your IP being listed and blocked from reaching your opt-in customer's inbox.

 
Untitled Document
What is Blacklist?  
Types of Blacklist?
How did you land in a Blacklist?
How do Blacklists work?
Delisting from Blacklist? 
How to avoid Blacklist?
(Good email marketing strategy?)
Email Marketing Do's and Don'ts?
Whitelist?
SMTP?
Open Relay
Proposals offered to nip the spam bud?
Spam filters?
Spammer's notebook?
Synopsis of Can-Spam Act
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