If you are firm believer in
ethics and make a list of do's and don't for your
life and businesses do the same for email marketing.
Chart out a do's and don't list for your email marketing
practice and try sticking to it. Remember one bad
decision and one complaint is enough to blacklist
you.
List of Do's
If possible, ask customers
their interest at the time of subscribing
to your service. It helps in knowing your
prospective customer's taste and your newsletter
could be send accordingly.
If possible, ask your opt-in
customer the most suitable time they would
like to receive your newsletter.
If possible, ask opt-in
customers whether they would like to receive
newsletter everyday, bi-weekly, weekly or
monthly.
If possible, ask opt-in
customers whether they would like to receive
newsletter everyday, bi-weekly, weekly or
monthly.
Develop in-house customers'
email list, you are sure about its source
and authenticity.
Write for your customer
not for your marketing people.
Keep your subject-line
clean and simple, hinting about your newsletter
matter.
Provide your address and
contact number somewhere in the email newsletter.
It gives legitimacy to your email.
Assure your customer and
develop their trust towards you.
Be Can-Spam compliant.
Feedback is the most important
aspect of any communication process, be sure
to provide an option to get back to you.
Provide with the workable
option of opt-out, so that the customer can
unsubscribe if they do not find the matter
worthwhile.
Ensure the security of customer
data.
Monitor blacklists to make
sure your IP addresses are not listed.
List of Don'ts
Do not harvest email addresses
taking help of software available
Do not swap email addresses
from other business associates and do not
buy your email list from illegitimate vendors.
Do not email customers
who never opted-in or confirmed of doing so.
Do not email customers
after they opt-out from your promotional service.
Do not send irrelevant
content.
Do not send email through
dubious sender address.
Do not deluge email addresses
of your prospective customer or the one who
never asked for you.
Do not make misleading or
incorrect statements in your newsletter.
Do not play the trick of
email spoofing.
Do not try strategies to
break spam filters.
Do not break rules or laws.
Do not apply tricks taken
from a spammer's notebook. Avoid what they
do.
Do not use open relay to
send your emails.
Do not share your customers'
information with others.
