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Email marketing Do's and Don'ts

If you are firm believer in ethics and make a list of do's and don't for your life and businesses do the same for email marketing. Chart out a do's and don't list for your email marketing practice and try sticking to it. Remember one bad decision and one complaint is enough to blacklist you.

List of Do's

  • If possible, ask customers their interest at the time of subscribing to your service. It helps in knowing your prospective customer's taste and your newsletter could be send accordingly.
  • If possible, ask your opt-in customer the most suitable time they would like to receive your newsletter.
  • If possible, ask opt-in customers whether they would like to receive newsletter everyday, bi-weekly, weekly or monthly.
  • If possible, ask opt-in customers whether they would like to receive newsletter everyday, bi-weekly, weekly or monthly.
  • Develop in-house customers' email list, you are sure about its source and authenticity.
  • Write for your customer not for your marketing people.
  • Keep your subject-line clean and simple, hinting about your newsletter matter.
  • Provide your address and contact number somewhere in the email newsletter. It gives legitimacy to your email.
  • Assure your customer and develop their trust towards you.
  • Be Can-Spam compliant.
  • Feedback is the most important aspect of any communication process, be sure to provide an option to get back to you.
  • Provide with the workable option of opt-out, so that the customer can unsubscribe if they do not find the matter worthwhile.
  • Ensure the security of customer data.
  • Monitor blacklists to make sure your IP addresses are not listed.

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List of Don'ts

  • Do not harvest email addresses taking help of software available
  • Do not swap email addresses from other business associates and do not buy your email list from illegitimate vendors.
  • Do not email customers who never opted-in or confirmed of doing so.
  • Do not email customers after they opt-out from your promotional service.
  • Do not send irrelevant content.
  • Do not send email through dubious sender address.
  • Do not deluge email addresses of your prospective customer or the one who never asked for you.
  • Do not make misleading or incorrect statements in your newsletter.
  • Do not play the trick of email spoofing.
  • Do not try strategies to break spam filters.
  • Do not break rules or laws.
  • Do not apply tricks taken from a spammer's notebook. Avoid what they do.
  • Do not use open relay to send your emails.
  • Do not share your customers' information with others.
Untitled Document
What is Blacklist?  
Types of Blacklist?
How did you land in a Blacklist?
How do Blacklists work?
Delisting from Blacklist? 
How to avoid Blacklist?
(Good email marketing strategy?)
Email Marketing Do's and Don'ts?
Open Relay
Proposals offered to nip the spam bud?
Spam filters?
Spammer's notebook?
Synopsis of Can-Spam Act
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