Email Deliverability
A
solution for those who need to ensure that their
email gets delivered despite all the email blocking
software used by ISP's, business networks and
consumer desktop machines. We work with you every
step of the way to resolve your Email deliverability
issues.
Content
Filters:
Probably the most misunderstood
area of email delivery filters are the numerous
filters that mail administrators and individuals
use to review email content prior to delivery.
Inexperienced email marketers think that by making
sure they avoid a number of key trigger words
and obey a few simple rules they are good to go.
Unfortunately it's not that simple, the filters
that are being used have underlying logic that
looks way beyond the subject line when assessing
a message.
How
to avoid Content filters?
There are a number of basic steps
that we recommend to all email marketers to resolve
content filter issues.
- Correct all basic HTML
coding errors. Make sure all your tags are correctly
placed and are fully www.w3.org compliant.
- Create a template
that scores low and continue to use it. Use
an HTML validating software to create this template.
- Learn to see
your message as a content filter does, header,
subject main body. Make sure each of these is
correct. Message headers are in particular are
commonly full of problematic elements including
mime errors and date and time inconsistencies.
- Test your content,
fix and then retest. We recommend a score below
5 on Spam Killer. If delivery is vital lower
this threshold to 4.
Actual
Inbox Delivery:
There are 4 major ISP’s that
manage the majority of consumer inboxes. They
are MSN/Hotmail, Yahoo Mail, AIM Mail and GMAIL
(GOOGLE Mail). Basically unless each of these
mail platforms relays your message to the primary
folder, your email campaign is far from optimized.
All of these ISP’s allow their users to
report Spam with a “Report Spam” button.
The ISP uses this feedback to create a profile
for your mail. If users are reporting your mail
as Spam you will run into problems.
Email Delivery Tips
- Monitor
your mailing results. If you notice a drop in
response rates from a specific geography (ISP),
or a specific domain name, then you are likely
blacklisted.
- Avoid high-volume
continuous sending to non-white listed ISPs
and corporate networks. 50 consecutive messages
can trigger a block.
- Avoid scripting
and non-PDF attachments in your messages because
virus filters will block your messages from
delivery.
- Avoid common words
in your subject line and message body that make
your message look like SPAM.
- Secure the IP
address of your mail server. Make sure it is
configured for reverse DNS lookup. This may
involve your email service provider if you use
an ASP service.
- Make sure your
abuse and postmaster addresses are valid and
can receive e-mail. Get access to those addresses
and review the incoming mail.
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